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Streaming stutters. Downloads crawl. Video calls turn into pixelated modern art. If your internet grinds to a halt after work, you’re not imagining things – it’s peak hour, and your ISP is struggling to keep up. Too many networks aren’t built to handle the sudden traffic surge when users flood online after work. But not every provider buckles under the pressure.

The Problem with Peak Hours

For most ISPs, evening hours equals congestion. When households settle in for their evening routines – you know; Netflix, gaming, remote work and all that – the demand skyrockets. If an ISP hasn’t planned for the rush, speeds take a nosedive.

Here’s why:

• Limited bandwidth shared among too many users
• Insufficient network capacity to handle spikes
• Overloaded infrastructure causing delays
• Providers prioritizing certain types of traffic over others

Why Yomura doesn’t Slow Down

Unlike ISPs that scramble to accommodate fluctuating usage, Yomura assumes that peak demand is constant. This means:

• The network is over-dimensioned to prevent congestion
• Infrastructure is scaled to handle continuous high traffic
• No throttling – users get consistent speeds – both day and night

Covid

When the world suddenly shifted to remote work, many ISPs crumpled under the pressure. Peak hours weren’t just in the evenings; now daytime usage surged too. Networks collapsed and speeds plummeted – followed by frustration. But not at Yomura. Thanks to its always-on peak-capacity model, Yomura handled the sudden traffic explosion without any congestion events.

Major ISPs were Struggling to Keep Up

Even today, many providers still suffer from network strain. If your internet is slow at night, it’s likely due to:

• Oversubscribed networks with too many users
• Underinvestment in infrastructure
• Limited scaling
• Legacy systems failing to keep up with modern traffic patterns

Internet slowdowns are a direct result of outdated network planning. Most ISPs still operate under old assumptions, treating peak hours as a temporary spike instead of the new normal.

Yomura predicted this shift. Industry estimates (like Cisco and Statista) showed the U.S. reaching >1 connected device per person around 2012-14, meaning that some people now have 2, 3, 4 or more devices.

By 2020 that number had increased to 7+ devices per person in many homes. That typically includes items like thermostats, fridges, watches and assistants like Alexa, Siri and Cortana.

Business tech devices followed a parallel but steeper curve, driven by enterprise networks, cloud computing, and IoT.

Businesses scaled faster and broader because device growth was often centralized and strategic. It had to be driven by productivity, monitoring, automation, and security. A positive feedback loop emerged as now there was more vulnerability: more devices equals boom in cybersecurity – which in turn, creates yet more online devices.

It was important for Yomura take this scale factor into account when dimensioning our network. The network that would be sufficient for today was in no way going to be sufficient for tomorrow.

We designed our network accordingly – to ensure fast speeds all the time.

Are you enjoying amazing speeds with your Yomura Fiber 1 Gbps connection, but maybe noticing a slow spot somewhere in your home? Then you probably have a traditional single router setup.

When homes have just a single router you can wind up with a part of the house where the WiFi isn’t working quite as well as the rest of it. This is often called a “dead zone”.

WiFi signals are radio waves. Since radio waves can be absorbed, reflected and interfered with, these behaviors apply to your Internet WiFi as well. For example, some materials can absorb the waves and others can reflect them – for example smooth surfaces – especially metal surfaces.

Devices like microwaves and baby monitors work on frequencies similar to WiFi (e.g., 2.4 GHz), which can cause interference and degrade WiFi performance. Waves can cancel each other out completely due to multipath interference – waves that overlap in so called destructive interference.

That’s where a mesh router system like TP-Link Deco comes in. It uses more than just a single device to blanket your entire home in strong WiFi. This gets rid of dead zones by routing the signal around obstacles.

Why Mesh Routers Outperform Traditional Routers

Unlike conventional routers that broadcast from just a single point, mesh systems use multiple devices working together to create a continuous network throughout your home. This means consistent, reliable coverage in every room, eliminating any dead zones in far corners or outdoor spaces.

With Yomura Fiber delivering speeds up to 1 Gbps, your router choice matters. A standard router can become a bottleneck but mesh systems like TP-Link Deco are designed to handle high-speed connections everywhere in your home.

Expanding Coverage Made Simple

Scalability is one of the things that’s super cool about the TP-Link Deco systems. You can start with a basic 2-3 unit setup and then add more devices if needed to cover larger homes. All you have to do is place the additional units in strategic locations and they’ll automatically connect with your existing mesh network giving you a strong signal everywhere. Best of all, these routers have no complicated configuration.

WiFi 6 & WiFi 7: Super fast speeds

TP-Link Deco systems support WiFi 6 and WiFi 7 (depending on the model). These newer standards offer:

• Faster WiFi speeds, perfect for our 1 Gbps service
• Better performance when multiple devices are connected
• Improved battery life for your wireless devices
• Reduced latency for gaming and video calls

Easy Setup and Management

Setting up your mesh system is very simple. The TP-Link Deco app guides you through the entire process in minutes. Once installed, this same app becomes your control center, offering features like:

• Real-time network monitoring
• Guest network creation
• Robust parental controls to manage content and screen time
• Quality of Service settings to prioritize important devices

At Yomura, we want you to experience every bit of speed our fiber service delivers. That’s why we recommend mesh systems like TP-Link Deco.
Mesh Routers ensure our connection is able to reach every corner of your home.

In another turn of events in the fight for Net Neutrality –  Frontier Communications claims that Senate Bill 822 will give companies like Netflix and Google Free Internet access and is urging its employees to write to Governor Brown and request he vetos SB822.

The fact is that SB822 only strengthens consumer laws and only benefits consumers. It aim to stop the usual ISP shenanigans like network overselling, throttling traffic and mining customer traffic – see our article on Net Neutrality.

This is Frontier’s proposed letter to Governor Brown:

Dear Governor Brown:

Re:  SB 822 — OPPOSE

As an employee of Frontier Communications, I write to respectfully request you veto Senate Bill 822 (Wiener).

Frontier Communications supports an open Internet where providers do not block, throttle, or interfere with customers’ ability to access and navigate the Internet. However, this overreaching bill threatens to establish new unnecessary and harmful regulation that will create significant new costs for consumers, hinder network investment and delay Frontier’s hard work to help close the Digital Divide in California.

I am proud to work at Frontier and help operate a network that is part of an incredibly successful Internet ecosystem that is the backbone of our economy and daily life. Frontier invests significant resources nationally and statewide to provide broadband, voice, and video services to our customers.

I oppose SB 822 because it will harm consumers and impose complex layers of costly regulation.  This will deter investment and delay broadband deployment in California, especially in rural areas that still lack high-speed Internet access.

Moreover, SB 822 will essentially create “free” Internet for big users of bandwidth like Netflix and Google, but increase costs for consumers and decrease investment that creates good jobs.

California can lead the nation in many ways but should not impose costly and burdensome state regulation on an interstate service.

I respectfully ask you to veto this bill that is bad for all Californians.

What a load of codswallop!

Net Neutrality has nothing to do with this. Frontier’s position on this matter shows a fundamental lack of understanding on how the Internet really works.

In its most simplified form, the Internet has four distinct components:

End users pay Access Networks (like Yomura Fiber, Frontier, Comcast) for Internet access.

Access Networks, in turn, pay Transport Networks (like Zayo, Level 3, GTT, Telia) to transport data to/from Content Providers.

Content Providers pay Transport Networks to carry traffic to/from Access Networks.

(There are exceptions here – for example peering and Access Networks who are also Transport Networks but that’s outside the scope of this discussion, it only makes Frontier’s claims even more nonsensicle).

Analysis of the Claim

SB 822 will essentially create “free” Internet for big users of bandwidth like Netflix and Google, but increase costs for consumers and decrease investment that creates good jobs.

Almost all large Content Providers will try to connect their infrastructure directly to the Access Networks. Companies like Netflix go as far as placing servers in the Access Network’s datacentres just to reduce costs over the Transport Networks for them and the Access Providers.

Netflix states this at https://openconnect.netflix.com/en/appliances-overview/

Open Connect Appliances (OCAs) have the following characteristics:

Are provided free of charge to qualifying partners

Our appliances are provided free of charge for ISP partners who meet our basic requirements, but they are not for sale to other parties.

CDN’s like Akamai have similar programs.

Settlement-Free Peering is where two networks agree to interconnect and not charge each other for the traffic passed between them. This can either be done as a dedicated connection between the networks or at a peering exchange point. This is usually done between two networks exchanging similar traffic volumes or between Access Networks and Content Providers. The net benefit is that both networks save money by directly passing traffic rather than using a transport network.

Most large Content Providers also offer Settlement-Free Peering to Access Networks but a new tactic by Access Networks is to charge Content Providers for peering.

Companies like Yomura Fiber openly peer with all Content Providers. This is enshrined in our Net Neutrality Policy:

Content providers are permitted to peer with Yomura Fiber’s network at any public Internet exchange or with private interconnect without charge.

In essence, Settlement-Free Peering removes the Transport Network’s cost for the Access Network, reduces latency and should reduce the chances of congestion. Its a win for both the Access Network and the Content Provider.

So why would SB822 increase costs?

It won’t, it’s a scare tactic. Some ISPs don’t want Net Neutrality reinstated because it removes their ability to charge Content Providers for fast lanes or slow down competing services to entice customers to use theirs.

In the perfect world, Net Neutrality should be enforced by law – up until recently it was.

The true impact of repealing Net Neutrality isn’t understood by many. Net Neutrality is an umbrella term which addresses a variety of dubious tactics that companies in this industry carry out.

Common Net Neutrality Violations

1. Filtering or blocking of content
2. Throttling traffic / Traffic Prioritization
3. Zero-rated services
4. Content modification / manipulation
5. Data mining / Privacy Violation

Yomura Fiber was Net Neutral before the term was even coined. We started life in 1993 and we understood from the start that our customers should expect their services to be free from tampering or manipulation.

Yomura Fiber has the single clearest Net Neutrality policy in the industry and the only ISP to back that with a Transparency Report. This report shows in real-time any actions that have been carried out on the network to block or disrupt a site. Whilst Yomura won’t take unilateral action to block a website, there are times when courts will compel us to block or shutdown access to a site.

When you read the points above, many don’t sound that nefarious; but consider that each point in a context outside of Internet services. You’ll quickly realize that this behavior is outrageous.

1. Filtering and Blocking of content
   What would you do if you wanted to order a pizza and called Pizza Hut – but their phone lines were continually busy or the call quality was so bad you couldn’t hear the order-taker. You would call a competitor. Now imagine that a company could order a service from their telephone company to prioritize calls to them but congest their competitors – there would be outrage. In the telephone industry this is illegal but now that Net Neutrality is repealed there is nothing stopping ISPs from blocking or slowing down a website. So a company like Amazon’s website could be filtered or blocked because an ISP has been paid by another book seller to filter Amazon’s traffic.Traffic needs to be equal and without disruption by the ISP.
2. Throttling Traffic / Traffic Prioritization
   Imagine the postal service prioritized first-class letters from one company but delayed first-class letters from another company. The expectation is that if you pay for first class mail, then you receive it. But if a company was penalized at the hands of a competitor, there wouldn’t be an equal or equitable postal service. Regulation prevents this tactic.For example, your ISP is not net neutral and maybe has their own streaming service. You are also a customer of Netflix and you find that your streaming is glitchy and continually buffering, yet your ISP’s streaming service is perfect. Maybe your ISP doesn’t want you downloading lots of content so they throttle bit-torrent traffic or maybe throttle file downloads over a certain size. Reducing traffic across the network reduces costs and avoids expensive upgrades whilst the customer is paying for a premium service.

   If an ISP sells an unmetered service then it must be truly unmetered. The ISP can calculate upfront the peak usage and factor this into their financial considerations as well as their network design. If it’s not viable then they shouldn’t offer it.

3. Zero rated services
   These are usually third party services that are provided for free. Some mobile operators may provide free access to Facebook or Twitter, these costs are paid by the third party services and provide a heavy commercial advantage over smaller services where customers have to pay to access.Yomura Fiber does not allow Zero Rated Services but also doesn’t believe that Zero Rated Services are as awful as the other Net Neutrality violations. In the instance of Zero Rated Services, so long as other services are not throttled or blocked, they actually bring the consumer value. They provide them access to common services at zero cost.
4. Content Modification / Manipulation
   These are some of worst offences – this varies from injecting advertising, substituting adverts placed by the content creator with the ISPs adverts – denying the content creator their just revenue, intercepting search terms and directing users to sponsor’s landing pages and even intercepting speed tests and diverting them to local services to inflate perceived performance of the ISP’s service.Content providers rely on revenue from advertising. An unscrupulous ISP could easily swap out banners, affiliate links, add trackers or anything else they wish to a page. Equally they could remove negative commentary about their business or another company who requested they did so. In the small scale this is relatively harmless but if a national operator chose to make certain pages or links invisible, or even change the content on the page entirely – this could cause significant impact.
5. Data mining / Privacy Violation
   Tracking individuals, their habits, their spending and even the types of content they read/watch is a highly saleable. Some ISPs share customer information with marketing companies allowing marketing firms to have a greater insight into the customer’s behavior. Some will argue that they have nothing to hide but it’s not about having anything to hide, it’s about expectation. Imagine mailing a letter from you to one of your relatives, you would expect that letter, in normal circumstances, to arrive without being opened and without the content/data points being stored for later sale. Just as if you walk through a mall, you don’t expect to be noted which shop windows you look in, how long you looked in them and which products you looked at.Outrageously, some ISPs offer services to let you opt-out of their tracking or data resale for an additional fee. We firmly believe that a customer should be entitled to privacy in their communications without paying a fee or making a request.

Yomura’s position on Net Neutrality

1. Yomura Fiber does not and will not slow down or prioritize traffic from any company or website.
2. Yomura Fiber does not and will not block traffic from any website unless directed by a court. At which point that website will be added to our Transparency Report.
3. Yomura Fiber does not and will not offer paid fast-lanes to content providers. All traffic is treated equally. Content providers are permitted to peer with Yomura Fiber’s network at any public Internet exchange or with private interconnect without charge.
4. Yomura Fiber does not and will not mine your traffic for information on your browsing habits or your activities for sale to third parties.
5. Yomura Fiber does not and will not modify the content passing through our network either on the inbound path to you or the outbound path from you.

Whilst we can hope that Net Neutrality will be restored through the efforts of individuals like Attorney General Barbara Underwood (https://ag.ny.gov/press-release/ag-underwood-leads-new-brief-net-neutrality-lawsuit) and groups like Mozilla; it comes down to consumers to demand that their ISPs behave in an ethical fashion toward them.

What can you do?

Consumers need to choose companies that respect their rights to privacy, their rights to equal and equitable services and their rights to know that their data will not be modified in any way. There are many ISPs in the US who are truly Net Neutral but equally there are plenty that are nothing more than a wolf in sheep’s clothing. These are Net Neutral for marketing reasons or to avoid losing lucrative contracts in states that are now wising up and making Net Neutrality part of their state and city requirements.